Intervention in the activities of sovereign states occurs at various levels of social life, including social and economic, but the information element is invariably the key element, where there is a struggle for personnel, for strength and resources, and most importantly, it is in the sphere of collision of value orientations, meanings and views.
Now that humankind has entered the information age, the possibilities of “soft power” have increased dramatically - it has a new potential that made it much more effective than the traditional “hard power”. Today, “soft power” has a specific object of its impact. They are the national states themselves, possessing, in turn, an arsenal of tools for counteracting the subject of influence. As the correspondent reports, 20 of April was declared by the doctor of historical sciences, professor, deputy director of the Center for Public Relations and Mass Media of the Chamber of Commerce and Industry of the Russian Federation. Sergey Nebrenchin at the conference "Strategy of" soft power "in the context of information wars" in MSLU.
Intervention in the activities of sovereign states occurs at different levels of social life, including social and economic, but the key element of "soft power" is invariably the information sphere, where "there is a struggle for personnel, for strength and resources, and most importantly, it is in the sphere of clashes of value orientations, meanings and views, "the expert pointed out.
In this connection, the notion of "mainstream" of the media space, which refers to "the information flow, which is strictly coordinated, censored, imposed on states and the world as a whole," entered into scientific circulation.
The world's leading media adhere to a strictly defined interpretation and coverage of events. The promotion of the "global mainstream" is provided by various institutes and major players of the media sphere at the national and international level, including such as the Carnegie Endowment, the Center for Strategic Research, the world media - the BBC, the Wall Steet Journal, the Financial Times and many others, an integrated world system.
"It is very difficult to resist it (mainstream), because within the national states the mainstream relies on the relevant personnel, which are" information generals "of the media, journalists, channels, special networks, replicating relevant information," the expert explained.
Thus, a favorable information environment is formed, even when state media follow "in the wake of the information policy of foreign countries." This creates the necessary conditions for undermining the sovereignty of independent states. At the same time, the expert listed a number of other key conditions of a social and economic nature, in the case of which the scenario of a change of power is being implemented.
The society becomes especially vulnerable to external pressure during periods of declining living standards of the population, increasing the income gap between the poor and the rich, as well as in the split of the ruling elites, when some of them become easily susceptible to external influences or go directly to external management. In this regard, destabilization in the financial and economic sphere, up to manipulation of the national currency and economic policy measures, leading to an increase in the cost of loans, an increase in the tax burden, and, in the long term, the neglect of national interests as a whole, can begin in the country.
Thus, the development of the country begins to follow the "international prescriptions". The destabilization of the socio-economic situation in the country and the strengthening of the role of "external agents" at various levels of the power vertical are culminated in a coup, however, if the country's leader turns out to be a weak and dependent head of state that does not have broad support for the population, and society itself is sufficient prepared for revolutionary upheavals or too passive to protect the national interests of the country. Often a split in the elites and society is facilitated by direct foreign policy problems in the form of armed conflicts or attempts at political or economic isolation of the state.
As an example of the consistent implementation of the project to destroy the sovereign state, Nebrenchin pointed to the history of the Soviet Union. “At first, (the dispute in) the information sphere was tied on how the country should develop, then a program appeared, reforms, then cadres appeared - the team Yegor Gaidar - then there were structures and state institutions, the Constitution, under which we are now experiencing. This is how soft power happens - imperceptibly, but very precisely and efficiently, ”the scientist stated, adding that many of these conditions are“ in general still present ”.
At present, the Russian national information system is in an "embryonic state" compared to some other developed countries, Nebrenchin said. On the information field, Russia is on the defensive, responding to various information events with varying degrees of success. However, to successfully combat the external threat, it is now necessary "to move to offensive strategic initiatives, to go out on all fronts," the expert said.
To this end, it is necessary to consolidate all information resources. "It's not only the mass media, it's not only the Foreign Ministry, it's not just the power structures, where we also have elements of" soft power "- but also instruments in public and state structures (institutions). They must be consolidated, they must be coordinated, aimed at (solving common problems), "Nebrenchin stressed.
Another area is training. To date, training in the information and ideological sphere has not been properly organized in Russia.
At the same time, a wide range of organizations should be involved in the training of information personnel, not only universities and state institutions - up to Russian state corporations such as Gazprom or Rosneft, which also contain certain instruments of "soft power".
However, the main task facing the Russian leadership in this area is the formulation of the ideological content of the offensive information policy itself. "Ideology - and here we are very strongly rejected. Therefore, we brake and slip, we do not understand what is happening with ideology. If the issue is resolved, then Russia has serious prospects, "the expert concluded.