People, in pursuit of fashion novelties and the desire to be in the trend spend a lot of resources. These resources such an "advanced" person spends on various material values, which almost completely leads him away from development. Instead, there remains the desire to be like everyone else, and ideally to be better than others, so that everyone envies and lauds personal vanity.
Oddly enough, but social programming through fashion also takes place in the life of a modern person. Whatever element of the social matrix we consider, it can be noted that all the programming parts of this large system are interconnected. Social programming through fashion is presented to society in a different context, unlike, for example, television or the media.
The more a person becomes acquainted with the methods and ways of manipulating his mind, the faster and better he begins to recognize the techniques that exert psychological pressure on him. "Fashionable" social programming involves all the same social and psychological techniques, such as the substitution of concepts, social evidence, authoritative opinion or opinion of experts.
For those who do not know, I will explain. Fashion is business. In business there is a seller, and there is a buyer. For business to exist and skillfully compete with other similar sellers, advertising and PR are necessary. Advertising is aimed at promoting products among the population, and public relations for publicity. Everyone solves different problems for the sake of the common goal - the search of the target buyer. The target buyer is a person or company that is potentially ready to buy the product.
Has anyone thought about why fashion is constantly changing?
Everything is very simple. In order for business to exist, it is necessary to make sure that society buys the manufactured product, for example, clothes. To make clothes more often, people should be made to buy clothes often. Therefore, clothes should be made from low-quality materials, which quickly wear out and so the person goes again for shopping.
To a man bought clothes more than necessary, it was necessary to come up with such conditions that convinced the society of such a need. So there was a fashion where the idea of this necessity is imposed on society. That this is important and very cool. The fact that this is part of the normal life of any person, because if you look bad, then maybe you will not get a job or you will not find yourself a beautiful girl or boyfriend.
Many other psychological techniques based on fear or human complexes are involved. At the heart of "fashionable" social programming of society, I highlight principle of social proof и authoritative opinionthat impose a consumer approach to life on other people. In combination with other elements of consciousness programming, this creates the necessary result for the business.
The next level of fashion was the separation of this very fashion for the seasons. Where at any given time of the year it is simply necessary to wear fashionable items corresponding to this time. Considering that the psychology of women differs from the psychology of men, it was easier to impose a “fashionable” consumer approach, since a woman can be forced to impose the need for fashion to be beautiful and happy. Here, unlike other methods, the manipulation of the female consciousness works well along approximately the following logical chain of consumer lifestyle: Beautiful woman -> successful woman -> The more beautiful I am, the richer I will find a man and get married -> Only the most beautiful girls are happy and popular .
This creates a variety of ideal images for girls of some "prince on a white horse," which will take her to warm countries, and they will live near the sea for a long time and happily. Well, or something in this spirit! Such beliefs prevent many good girls from living. Do not forget about such a bad quality as envy! What is quite skillfully used by marketers in advertising.
In turn, by programming the consciousness of the male population on the same principle, girls constantly find social evidence how good they look. This is expressed in the form of compliments and popularity among men. Which in turn creates the illusion of the importance of his person, the correctness of his actions and the need for fashion. In order to maintain the need for fashion among the population all the time, there are new programs on TV such as “Fashion sentence” or “Remove it immediately”, “Catch up on 24 hours” that constantly drive people into the heads and importance of having fashionable things in their wardrobe!
Manufacturers of other consumer goods, realizing that fashion has become a part of the life of a social society, began to use these same techniques for advertising. So in our society the following statements appear:
- Smoking electronic cigarettes is fashionable!
- It's fashionable to hang out in clubs!
- To be successful you must dress beautifully!
- Mink coat is fashionable and even cool!
And so on. Examples of tens, if not hundreds. But fashion, for some reason changes and then the question arises! And who decides that the fashion has changed? This is decided by those people who benefit from us buying their goods! And it is they who dictate the trends of modern fashion. I can not deny the fact that a well-dressed woman attracts attention and likes men. It really is! But, from my own experience, I can say that a beautiful slender and sexy woman disappoints me very quickly, when there is nothing more than external beauty.
The problem of social fashion programming is not that it's bad. The problem is how society treats it. People, in pursuit of fashion novelties and the desire to be in the trend spend a lot of their resources (money, time, health). These resources such an "advanced" person spends on various material values, which almost completely leads him away from development. Instead, there remains the desire to be like everyone else, and ideally to be better than others, so that everyone envies and lauds personal vanity.